INSIGHT HQ
FMCG EMERGING MARKETS CONSULTANCY
AMSTERDAM, NETHERLANDS
VISUAL IDENTITYwebsite designTHE PROJECTOur client had a beautiful Japanese restaurant in the lobby of Dharmawangsa Hotel in Jakarta, Indonesia called Shikaku. They were looking to now create a sister bar, that would be next to the restaurant in the same location. Shikaku means square in Japanese, and they wanted to call the bar Kotak, which means square in Indonesian. We thought it was a perfect play on meaning and embraced the idea and concept of the dual square.
They wanted us to create a more structured identity for the bar and something that would connect both spaces.
THE CONCEPTInsight HQ is a company dedicated to blurring boundaries and bridging gaps:
_Between old and new
_Between consumer and seller
_Between information and decision makers
KEYWORDSLight
Reflection
Transparency
Blurred boundaries
Undefined spaces
Digital & technology
Intersection
Knowledge
Hands-on approach
Reflecting the LightDigital information on screens reflects light, illuminating its surroundings in a very unique way. This analogy represents how Insight HQ provides information and guidance to their clients, lighting the way forward through complex problems. To visually represent this concept, we have incorporated elements like glows, gradients and bright, luminous colors.
Though the Digital LensAnother idea we’ve explored is how Insight HQ helps clients see things through a new lens, providing fresh perspectives and tools for growth. We've incorporated elements that suggest the idea of looking at things from a different angle. Gradient colors suggest movement and filtering of light, which in itself implies perspective and looking at things differently.
Merging WorldsIn order to visually portray the concept of merging aspects and blurred lines, we are using color gradients to create smooth transitions between different colors.
The use of gradients allows for a seamless blend of hues, creating a metaphor of the merging of ideas or concepts. This helps us to visually communicate fluidity and transformation in an appealing and modern way. They subtly reinforce the idea of transition and transformation while providing a beautiful and clean aesthetic that suits the visual identity style of Insight HQ.
COLOR PALETTE
Insight HQ's main colors are contrasting, vibrant and dynamic. They are expressions of the brand's energetic modern approach, but also personable and approachable.