Sofia Simon-Sasyk is a Venezuelan brand designer, visual artist, and creative formulator with over a decade of experience building identity systems that think and feel. Her design practice spans visual identity, color theory, and web design for international clients. As an artist, her works has been shown at venues including MAC Lima and Los Galpones, Caracas, and lectured internationally on color theory. She is also the founder of Lana, a line of handmade minimalist natural cosmetics rooted in the same precision and intentionality that defines all her creative work. Based between the Czech Republic and Spain, Sofia works globally with a focused roster of clients who value systematic thinking and a distinctive visual language.