BAR KOTAK
JAPANESE-INDONESIAN FUSION BAR
DHARMAWANGSA HOTEL, JAKARTA - INDONESIA
VISUAL IDENTITYCOLLATERAL DESIGNMENU DESIGNsocial mediawebsite designTHE PROJECTOur client had a beautiful Japanese restaurant in the lobby of Dharmawangsa Hotel in Jakarta, Indonesia called Shikaku. They were looking to now create a sister bar, that would be next to the restaurant in the same location. Shikaku means square in Japanese, and they wanted to call the bar Kotak, which means square in Indonesian. We thought it was a perfect play on meaning and embraced the idea and concept of the dual square.
They wanted us to create a more structured identity for the bar and something that would connect both spaces.
VISUAL SYSTEMKissa's identity pulls from three worlds: the pop energy of Western diners, the quiet nostalgia of Japanese Kissatens, and the cinematic. We wove them together into something vibrant and warm — familiar, but entirely its own.
A bold coral red, soft blush tones, and warm neutrals. A strong arched wordmark with playful script accents. Custom illustrations that carry the brand's personality across every touchpoint — from menus to kraft paper bags to coasters. An identity that doesn't just look good on a mood board, it lives well in the real world.
THE MOODBOARD
SOCIAL MEDIAFor a brand-new restaurant with zero awareness, the social strategy had one job: make people feel like they already knew Kissa. We built it around three pillars — the origin story, the food, and the attitude.
