KISSA
CAFE & DINER
AURUM THEATER, KL - MALAYSIA
VISUAL IDENTITYCOLLATERAL DESIGNMENU DESIGNsocial mediaTHE PROJECTOur client, GSC Cinemas, a prominent name in Malaysia's cinema industry, approached us to develop brand identities for the restaurants at their luxury venue, Aurum Theater. For this particular space, they had a clear vision — a casual dining experience rooted in the spirit of the Japanese Kissaten, those quietly beloved vintage cafes that still hold their ground in cities across Japan.
We loved the concept, and pushed it further. What if the Kissaten met the American diner? Two comfort cultures, two nostalgic universes — brought together with a modern, playful sensibility. That tension became the foundation.
That's how Kissa was born: a Western-Japanese fusion cafe that leans into nostalgia without being precious about it. A place for relaxed dining, reimagined comfort food, and that rare feeling of being somewhere familiar and surprising all at once.
VISUAL SYSTEMKissa's identity pulls from three worlds: the pop energy of Western diners, the quiet nostalgia of Japanese Kissatens, and the cinematic. We wove them together into something vibrant and warm — familiar, but entirely its own.
A bold coral red, soft blush tones, and warm neutrals. A strong arched wordmark with playful script accents. Custom illustrations that carry the brand's personality across every touchpoint — from menus to kraft paper bags to coasters. An identity that doesn't just look good on a mood board, it lives well in the real world.
THE MOODBOARD
SOCIAL MEDIAFor a brand-new restaurant with zero awareness, the social strategy had one job: make people feel like they already knew Kissa. We built it around three pillars — the origin story, the food, and the attitude.
