Mycelium Gastronomy
Estefania, the head of Mycelium is a true leader and visionary. Mycelium is a global gastronomy innovation network of independent, hidden gem experts in food. We created a highly conceptual visual identity because even though food is the main topic, is all about what happens around food, not the food itself! But it is also about food.
Bold . Expressive . Fluid . Organic
Mycelium’s visual identity revolves around ink because most words & wisdom were written and immortalized with ink throughout history. Mycelium is here to change the future, so we might just do it in indelible ink. Ink also represents many of the main values of Mycelium brand: strong, bold, expressive, fluid, and organic. I used it to stamp, diluted it with water to paint in a more watercolor fashion, and also did dry and wet brush strokes. It was incredibly fun.
